A hotel-sponsored _____ program allows guests to accumulate points with every stay and upgrade or receive discounts on consecutive visits. What is this type of program called?

A hotel-sponsored _____ program allows guests to accumulate points with every stay and upgrade or receive discounts on consecutive visits. What is this type of program called?

• A. Loyalty Program
• B. Customer Rewards
• C. Guest Rewards
• D. Rewards Program

Answer: (B)

This question is testing the idea of what hotels call programs that reward guests for returning. When a hotel offers points with every stay and perks like upgrades or discounts on future visits, it’s aiming to build a long-term relationship with guests. The standard term for that is a loyalty program. It emphasizes ongoing loyalty and repeat stays, which is exactly what the description describes. Other labels like “customer rewards,” “guest rewards,” or “rewards program” can describe similar ideas, but they’re not the conventional industry term used for hotel chains’ programs. Loyalty program is the precise, widely understood name that captures the goal of encouraging guests to keep choosing the same hotel.

This question is testing the idea of what hotels call programs that reward guests for returning. When a hotel offers points with every stay and perks like upgrades or discounts on future visits, it’s aiming to build a long-term relationship with guests. The standard term for that is a loyalty program. It emphasizes ongoing loyalty and repeat stays, which is exactly what the description describes.

Other labels like “customer rewards,” “guest rewards,” or “rewards program” can describe similar ideas, but they’re not the conventional industry term used for hotel chains’ programs. Loyalty program is the precise, widely understood name that captures the goal of encouraging guests to keep choosing the same hotel.